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Elaborating on the new campaign, Apple said all the images in this new series will focus only and only on the rich and lively colors that we come across on daily basis. As stated above, under the Shot on iPhone campaign, it had focused on images. However, it will be an all new fresh campaign targeting the vibrant colors around us.

“Colors” will visit as many as 25 countries and the images will be displayed on billboards in the following countries:

Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, Hong Kong, India, Italy, Japan, Korea, Malaysia, Mexico, New Zealand, Russia, Singapore, Spain, Switzerland, Thailand Turkey, UAE, the UK and the US .

Apple always correctly makes out the original source of photographers of the snaps that are used in the campaign. And they will be at it again for the new beginning as well. Each of the billboards will come with a photo and a caption reading “Shot on iPhone 6S”. When the campaign took place last year, Apple had a pleasant surprise for the photographers who got aphoto book of all the ads that ran in the campaign.

Speaking about the camera, the new iPhone 7 is also rumored to have quite a few features in the camera department. It will have bigger lenses on 4.7-inch as well as the 5.7-inch variants